All About the Money

Looking at globalization today, more the 20 years after the end of the cold war, it could be argued that it didn’t really materialize in all fields as once thought. For us, those studying IC, globalization should be more relevant when looking at corporations and information transmission then when dealing with global ritual and culture.

Flows of information and transportation are in fact global systems. Thanks to technological advancements there are a few spots on earth that are not contacted somehow with the rest of the world. But while that is true, IC is not only the ability to communicate through national borders. IC considers at cultural elements and in the context of globalization the question should be “is there global society or global culture?” the answer in my mind barely.

Our world hardly shares a unified global culture. The success of globalized products locally is very subjective in my mind, and mostly driven from financial reasons, for example popularity of American films around the globe didn’t lead to an Americanized world.

Companies move their offices around the world looking for a tax break and cheaper means of production, regardless of their origin. American fast food chains are localized (McShawarma anyone?) but American image is those same places. People migrate all around the world searching for work while local xenophobia is growing. These are all examples of how indecisive and selective globalization is.

I guess the reason for this is that money is the true global language. Money is the only explanation why Nissan, a Japanese car which is manufactured in 20 countries would agree to pay $74.6 million for a sponsor deal the European Champions League, which is headline by an Argentinean player. Corporations without a clear national identity, moving their products all across their globe and sponsor global events, for them it is an investment, not a chance to create global culture.

Globalization usually takes place where big money changes hands, so for those who look on the economic-technological-information transmission side of IC, globalization could help explain changes. While global culture and values will only be a side note or a result of businesses.

Daniel

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