Glocalization and Grobalization

Globalization provides a broad view of the world, often seen as compression, when instead it encourages consciousness of the world as a whole. But there are two key processes that help describe the nature of transnational processes: globalization and globalization. Glocalization is “the fusion of the global and the local, resulting in unique outcomes in different geographic areas” according to George Ritzer. The globalization of commodities allows for local communities  and individuals the ability to create distinctive hybrids that fit within their respective cultures. Globalization focuses on the imperialistic ambitions of nations, corporations, organizations, etc. and their desire to impose themselves on various geographic areas. “Their main interest is seeing their power, influence and profits grow throughout the world.”

This is key for practitioners of international communication to understand because globalization and globalization involve two ends of the power spectrum. The expansionism aspect of globalization has, naturally been faced with much resistance as it threatens local cultures and their survival. Often such resistance can be deadly. Also, in America’s case, globalization imposes Americanization on other cultures, thinking only of what they can get rather than what they can give, and whether what’s given is beneficial to the other culture. Fast food, mainstream music and movies, among others, seem shallow and hurt the mobility of traditional cultural forms. Although it’s impossible for top nations to opt of out of expansion, it would be better if other nations not so prominent in the global sphere have a chance to become “active exporters in the global system rather than be passive recipients of that which is created and produced elsewhere.”

– Laurel B.


Ritzer, George, and Michael Ryan. 2004.Americanisation, McDonaldisation and Globalisation.” In Issues in Americanization and Culture, Ed. Neil Campbell,  Jude Davies & George McKay. 41-60. Edinburgh: Edinburgh University Press.


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