Globalization serves as a major framework through which practitioners of international communication can view various subjects, whether cultural, political, or economic, among others. In my opinion, it’s easier to see its effects now because of its rapid growth due to advancement of technology. Instead of making everything the same, globalization highlights cultural differences and makes actors aware of themselves process. I think what’s also important is glocalization, where the global becomes local. Instead of being a carbon copy, the global flows entering a space gain attributes of the culture where it becomes grounded.
– Laurel B.