ShareAmerica is the U.S. Department of State’s platform for sharing compelling stories and images that spark discussion and debate on important topics like democracy, freedom of expression, innovation, entrepreneurship, education, and the role of civil society.
The ShareAmerica team is part of the Bureau of International Information Programs, which works with U.S. embassies and consulates in more than 140 countries to engage with people around the globe on U.S. foreign policy and American society.
The idea behind ShareAmerica has good points as well as bad. The simplicity of the website creates a nice user-ability. The images on the website are bright and compelling. The idea to create a platform were people from all over the world can connect with Americans is a good idea.
However, The website has many flaws. The first flaw is, who are they connecting too? And how can they interact with the website? The website is fundamentally a good idea but I believe it will lack traction unless there is a response from the other side or a way to interact through this website with Americans other than reading articles they could find on their own by searching the web. There is no way to see what is trending, or make comment or connect with others. I don’t believe there will be much of a return rate.
The only way it will be somewhat successful is through Facebook. However, I don’t think the stories are catchy enough like Buzz Feed. The Facebook page was started on July 14th, 2014 and they have 9,616 likes. On each story on Facebook there are no more than 60 likes on each story and very few comments. I do not think that this is setting out to do what it is suppose to do. Structurally, They only offer 6 languages, which excludes many parts of the world including Russia, India and parts of Africa.
Overall, while there is an attempt to reach people worldwide through a modern platform. I believe that there needs to be more connectivity to Americans via commenting and discussion platforms on the website itself and not rely so heavily on Twitter and Facebook.